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Sponsor Antron Brown

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Automobile Racing - AB Motorsports (Matco Tools Top Fuel dragster)
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About Antron Brown — NHRA Mission Foods Drag Racing Series automobile Racing athlete

Antron Brown is a 4x NHRA Top Fuel Dragster World Champion and the owner of AB Motorsports, giving sponsors a proven motorsports leader with elite credibility and a highly engaged racing audience. His content blends high-performance racing, behind-the-scenes team moments, and authentic brand integrations, making him a strong fit for campaigns targeting automotive, tools, performance, and active lifestyle consumers.


Why you should sponsor me for your next influencer campaign?

 • Date of birth: March 1, 1976 • Residence: Pittsboro, Ind. • Hometown: Chesterfield, N.J. • Daughter: Arianna • Sons: Anson and Adler • Height/weight: 5-foot-8, 150 pounds • Education: Mercer Junior College, Associate of Arts degree, business administration; Northern Burlington County Regional High School, Columbus, N.J. • On the Internet: AntronBrown.com, Twitter: @AntronBrown, Facebook: AntronBrownTF, Instragram: antronbrowntf RACING • Team: AB Motorsports • Sponsor/car: Matco Tools Toyota dragster • Crew chiefs: Brian Corradi/Brad Mason • World championships 4 (2012, 2015, 2016, 2024) • Career event titles: 80 (Top Fuel: 64; Pro Stock Motorcycle: 16) • Career final rounds: 141 (TF: 109; PSM: 32) • Career No. 1 qualifying positions: 50 • Career best elapsed time: 3.655-seconds (Q3, Charlotte 2, 2023) • Career best speed: 337.24-mph (E1, Charlotte 2, 2023) NOTABLE • Became the first Black championship-winning team owner in American motorsports when he was crowned the 2024 NHRA Mission Foods Drag Racing Series Top Fuel champion in Nov. 2024 • Won his milestone 75th career NHRA race on May 19, 2024, near Chicago. • Founded in 2020, AB Motorsports made its NHRA debut in 2022 and finished ranked No. 2 in the standings in its rookie season. In 2024, ABM collected six wins to help propel Brown to his fourth championship title and 27th consecutive Top 10 finish • Brown ranks No. 1 (tied with Doug Kalitta) for consecutive Top 10 finishes among active drivers • Brown’s 80 overall event wins ranks sixth on the all-time win list, and his 64 Top Fuel victories are second-most in the category • Won his 50th Top Fuel race during the NHRA Northwest Nationals in suburban Seattle, Aug. 2018, and became the fourth driver in NHRA history to achieve that feat • Collected his 50th No. 1 qualifier award during the 2023 NHRA New England Nationals in Epping, N.H. • Competed in his 500th event during the 2023 NHRA Carolina Nationals in Concord, N.C. He ranks 10th overall (among both active and inactive Mission Foods Series drivers) for number of events entered • Became the first driver quicker than 3.7-seconds (3.680, Brainerd, Minn. ,2015) • Named Autoweek magazine’s ‘Top Fuel Driver of the Decade’ for his on-track performance throughout the 2010s • Became the first Black driver to win a major U.S. auto racing championship when he won the 2012 NHRA Top Fuel series title • On Sept. 30, 2013, Brown was honored at the Waldorf-Astoria in New York City along with Terry Bradshaw, James Worthy, Dave Winfield, Nick Faldo and other renowned athletes at the 28th annual Great Sports Legends Dinner to benefit The Buoniconti Fund to Cure Paralysis • In February 2013, he was selected to NBC’s 2013 edition of ‘theGrio’s 100’ list that features Black industry, sports, and community leaders, and was featured on a segment of NBC’s Today show to help celebrate Black History Month • In February 2012, he was honored by African American Chamber of Commerce of New Jersey with the Circle of Achievement award 2024 HIGHLIGHTS • Won his fourth NHRA championship (and first since becoming a team owner) during the NHRA Finals in Pomona, Calif. Brown became the first Black team owner in American motorsports history to secure a major championship title • Powered to three wins during NHRA’s regular-season, and three wins during the Countdown to the Championship playoffs; also won three specialty events (Pep Boys All-Star Callout and two Mission #2Fast2Tasty Challenges) • Captured a milestone 75th national event victory during the Route 66 NHRA Nationals in Joliet, Ill. in May BIOGRAPHY Antron Brown dreamed of driving one of the world’s most iconic racecars, but never truly believed that one day he would, let alone win four world championships. His vibrant personality, perseverance, intelligence, athleticism, and deeply held religious convictions helped plot the course to getting a job driving in NHRA drag racing’s ultimate category of Top Fuel in 2008. And just four years later, the New Jersey native was crowned the 2012 NHRA Top Fuel world champion along with his Matco Tools teammates while driving for Don Schumacher Racing (DSR). Achieving that championship milestone enabled Brown to become the first Black driver to win a major U.S. auto racing season championship. That accomplishment, coupled with his commitment to helping young Americans, earned him two prestigious honors in 2013. In January 2012, he was selected to NBC’s 2013 edition of ‘theGrio’s 100’ list that features Black industry, sports and community leaders. He was featured on a segment of NBC’s Today show to help celebrate Black History Month. Eight months later, he was at the Waldorf-Astoria in New York City along with Terry Bradshaw, James Worthy, Dave Winfield, Nick Faldo, Shawn Johnson and other renowned athletes at the 28th annual Great Sports Legends Dinner to benefit The Buoniconti Fund to Cure Paralysis. “I never sat back and thought about it, but if I can be an inspiration for kids out there – not just African-Americans, just Americans period – and give them somebody they can look up to that’s positive who actually never settled in life for things that people told them they may not ever achieve then it makes this accomplishment even more special. “Even some of my own family members told me that I could never be a professional racer. I even doubted myself that I would someday be a Top Fuel or Funny Car racer because it just seemed to be so far out of reach.” More impressive than Brown’s four world championships and 80 NHRA event titles (64 in Top Fuel and 16 in Pro Stock Motorcycle) are commitments to God, his children, and helping to motivate high school and college students through regular speaking engagements around the country for Matco Tools. Brown grew up at dragstrips when he tagged along with his father, Albert, and uncle, Andre, who were – and continue to be – avid NHRA Sportsman racers. They followed the lead of their late grandfather, Albert Brown, who began drag racing in the 1960s and passed the passion to Brown’s father and uncle. In 2013, Brown passed the sport to his oldest son, Anson, and daughter, Arianna, by introducing them to NHRA Jr. Drag Racing, which is for children as young as five driving one-half scale dragsters. Anson became the first fourth-generation Brown to compete in drag racing when he began driving an NHRA Jr. Dragster. He proved to be a fast learner by winning six race titles as a rookie in 2013. In 2023, he graduated to the Super Comp category and won a high-stakes $75,000 payout race in St. Louis in only his second event. Arianna is the first Brown woman to compete in drag racing, while youngest son Adler joined his brother and sister and is now an avid competitor. Prior to making his debut in the Top Fuel category in 2008, Brown found success in Pro Stock Motorcycle from 1998 to 2007. Brown first operated a motorcycle at age four shortly after learning how to ride a bicycle with training wheels. When he was 12, he began competing on 80-cc bikes in motocross. His first competitive action on the dragstrip came during his senior year of high school aboard a Suzuki GSXR 1100 that Brown routinely guided to quarter-mile runs in 9.20 seconds at nearly 160 mph. His passion for motorcycles never waned. While in his college dorm, he fielded a phone call from star NFL cornerback Troy Vincent, who asked if Brown was capable of riding a Pro Stock Motorcycle. Vincent, who was married to one of Brown’s cousins, started Team 23 Racing a year later and Brown’s dream of racing professionally became a reality. Another member of the team was famed NHRA rider Dave Schultz, who mentored the animated rookie. In 10 seasons on his Suzuki, Brown amassed 16 PSM victories in 33 final rounds, 11 No. 1 qualifying awards, and twice finished second in the points standings (2001 and 2006). After a decade as one of the premier riders in the Pro Stock Motorcycle category, Brown signed with David Powers Motorsports to drive the Matco Tools dragster in 2008. Brown made a seamless transition to the Top Fuel class, earning the pole in his first career Top Fuel race at the 2008 Winternationals at Pomona with a blast of 4.495 seconds when racing was at a distance of 1,320 feet. He won in just his fourth Top Fuel start by edging three-time series champion Larry Dixon in the final round at Houston Raceway Park becoming the first driver in NHRA history to win races in both Top Fuel and Pro Stock Motorcycle categories. In 2009, Brown drove for three different Top Fuel team owners, including Mike Ashley who sold his operation to DSR late in the season. That was a pivotal year for Brown because it was his first with crew chief Mark Oswald, the 1984 NHRA Funny Car champion. That year, Brown won seven No. 1 qualifying positions and six event titles after advancing to the championship round 10 times. Brown, who had ridden a Pro Stock Motorcycle for DSR from July of 2002 through the completion of the 2007 NHRA season, was back in the DSR stable driving for the organization’s newest Top Fuel team. He continued to drive for DSR until the end of the 2021 season. During that time, Brown won two more series championships (2015, 20216), and racked up dozens of race wins, including becoming the fourth driver in NHRA history to achieve 50 Top Fuel victories in 2018. Brown’s successes while at DSR led to him being named Autoweek magazine’s ‘Top Fuel Driver of the Decade’ for his dominant performance throughout the 2010s. In early 2020, Brown announced the formation of AB Motorsports, a single-car Top Fuel operation with Brown at the helm calling the shots. He intended to make his team owner-debut at the start of 2021, and planned to spend the 2020 NHRA season transitioning from his role as ‘hired driver’ for DSR to the role of driver-owner for his new team. His plans suffered a bit of a roadblock when COVID-19 hit, delaying his 2021 team launch to 2022. Brown’s core crew from DSR joined him on his new endeavor. Co-crew chiefs Brian Corradi and Mark Oswald continued to assume the tuning responsibilities on his 11,000-horsepower Top Fuel dragster, with car chief Brad Mason leading the crew. The 2022 Menards NHRA Nationals in Topeka, Kansas went down in the books as victory No. 1 for the new team. Two races later, the Matco dragster was back in the winner’s circle when Brown won the prestigious NHRA U.S. Nationals at his home track in Indianapolis, winning NHRA’s biggest race for the fourth time in his career. He went on to win a third event in Charlotte before ultimately earning the No. 2 spot on the leaderboard to close out AB Motorsports’ rookie season. In 2023, Brown secured his 50th No. 1 qualifier award in Epping, N.H., won his 800th competition round in Bristol, Tennessee, and competed in his 500th event during the NHRA Carolina Nationals in Concord, N.H. where he also reset his career-best E.T. (3.655 seconds). Also in 2023, Brown launched the AB Motorsports Accelerate Program, an all-encompassing driver development initiative aimed at helping racers advance in their careers. Three-time Pro Stock Motorcycle world champion Angelle Sampey was the first athlete to join the Accelerate Program. She competed in three Top Alcohol Dragster events in 2023 and later ran a full-season campaign in 2024 as she progresses toward the premier Top Fuel class where she will eventually become a teammate of Brown’s. Brown kicked off his third season as a team owner/driver by winning the Pep Boys All-Star Callout at the 2024 season-opener. He went on to win three national events during the NHRA’s regular-season, including his 75th race win near Chicago in May. His 2024 championship campaign began with a pair of back-to-back triumphs at the first two events of the Countdown to the Championship. At the season closer, Brown captured his fourth NHRA title and first since becoming a team owner during the NHRA Finals in Pomona, Calif. en route to his 80th race win. In its first three seasons, the AB Motorsports team won 12 national events, one No. 1 qualifier award, and a series title. Brown’s 80 overall triumphs (16 in Pro Stock Motorcycle) rank sixth most among NHRA’s four professional categories When the 2025 NHRA season kicks off in Gainesville, Florida in March, Brown will begin the pursuit of his fifth series title with the support of longtime partners Matco Tools, Toyota, Hangsterfer’s, SiriusXM, Streamlight, and Western Tech. Lucas Oil, Summit Racing Equipment and Fire Dept. Coffee return for their fourth year with the AB Motorsports team, while Factory Motor Parts and its FVP brand will be along for the ride for a third season. Genesis Attachments returns for its second year. Brown has spoken to thousands of students as part of NHRA’s Y.E.S. (Youth Education Services) program as a representative of the U.S. Army, and regularly speaks with students at Western Technical College in El Paso, Texas. He also hosts groups of Western Tech interns, who join the AB Motorsports team on the NHRA circuit, throughout the year. Brown always makes it a point to stress the importance of setting goals and working to achieve them. Brown excelled in football, basketball, and track and field at Northern Burlington County Regional High School in Columbus, N.J. He earned an Associate of Arts degree in business administration from Mercer Junior College. While at Mercer, he competed on indoor and outdoor track circuits in multiple events including the long jump and 100-meter dash. He was quick enough in the 100 to receive an invitation to the 1998 U.S. Olympic Trials. Brown was offered an athletic scholarship by Long Island University in 1997 but opted instead to pursue his professional drag racing dream.

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Nano vs Micro vs Mega Influencers: What 1,527 Creator Campaigns Reveal About Cost and ROI

Nano vs Micro vs Mega Influencers: What 1,527 Creator Campaigns Reveal About Cost and ROI

<p><em>Every influencer marketing article tells you the same thing: micro-influencers are better value. Almost none of them show you the receipts. So we pulled ours.</em></p> <p>We analyzed <strong>1,527 completed, paid creator deliverables</strong> from real campaigns that ran on OpenSponsorship between <strong>January 2025 and June 2026</strong> — every one a genuine brand paying a genuine creator, with tracked performance attached. Not a survey. Not self-reported rate cards. Actual money, actual posts, actual results.</p> <p>Some of what we found matches the conventional wisdom. Some of it flatly contradicts it — including one finding that surprised us enough that we double-checked the query twice.</p> <h2>The short version</h2> <ul> <li><strong>Nano influencers (under 10K followers) cost a median of $134 per deliverable</strong> and generate <strong>20x more views per follower</strong> than mega influencers.</li> <li><strong>But nano influencers do not deliver the cheapest cost per view.</strong> Mega influencers do — roughly 2x cheaper. This is the opposite of what most guides claim.</li> <li><strong>Nano and micro creators do win decisively on cost per engagement</strong> — about $3.05–$3.11, versus $5.00 for mega and $7.07 for the mid tier.</li> <li><strong>The 50K–250K follower tier is a dead zone</strong> — the worst cost per view <em>and</em> the worst cost per engagement of any tier we measured.</li> <li><strong>Deals over $7,500 are the least efficient and the most volatile</strong> of any spend band.</li> </ul> <h2>How we measured it</h2> <p>A benchmark is only as good as its definitions, so here are ours.</p> <p>We took every deliverable marked complete, from deals with a status of "Accepted," created between 1 January 2025 and 30 June 2026. We required a tracked view count above 100 and a recorded fee of at least $50 — this strips out test records and product-only placeholders that would otherwise distort the maths.</p> <p>That left <strong>1,527 deliverables</strong> for the pricing analysis and <strong>1,502</strong> for the follower-tier analysis (a handful of creator records lack a follower count).</p> <p>We report <strong>medians, not averages</strong>. Influencer performance is famously long-tailed — a single viral post can drag an average somewhere useless. The median tells you what actually happens on a typical campaign, which is what you're budgeting for.</p> <p>Two metrics do the work here:</p> <ul> <li><strong>Cost per view (CPV)</strong> — what you paid, divided by views delivered. This is your reach efficiency.</li> <li><strong>Cost per engagement (CPE)</strong> — what you paid, divided by likes, comments, shares and saves combined. This is your <em>action</em> efficiency.</li> </ul> <p>We deliberately do not report engagement rate as a percentage of reach. Reach data is incomplete across the dataset, and a rate calculated on a missing or tiny denominator produces nonsense figures — we've seen "engagement rates" above 70% in raw data, which obviously means the denominator is broken, not that the creator is a genius. Engagement per view is the honest version of that metric, and it's what we use below.</p> <h2>Finding 1: What each creator tier actually costs</h2> <p>First, the number everyone actually wants: the price of admission.</p> <table style="width:100%;border-collapse:collapse;margin:20px 0;"> <thead> <tr style="background-color:#064250;color:#ffffff;"> <th style="text-align:left;padding:10px;">Creator tier</th> <th style="text-align:right;padding:10px;">Campaigns</th> <th style="text-align:right;padding:10px;">Median cost per deliverable</th> <th style="text-align:right;padding:10px;">Median views</th> </tr> </thead> <tbody> <tr><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Nano</strong> (under 10K)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">146</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$134</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">1,115</td></tr> <tr style="background-color:#f4f7f6;"><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Micro</strong> (10K–50K)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">349</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$150</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">989</td></tr> <tr><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Mid</strong> (50K–250K)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">513</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$417</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">2,606</td></tr> <tr style="background-color:#f4f7f6;"><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Macro</strong> (250K–1M)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">441</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$517</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">6,974</td></tr> <tr><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Mega</strong> (1M+)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">53</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$2,727</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">20,123</td></tr> </tbody> </table> <p>The first thing to notice is how <em>low</em> the entry point is. A nano influencer campaign runs a median of <strong>$134</strong>. A micro campaign, $150. You can run twenty nano creators for the price of one mega creator and still have change.</p> <p>The second thing: <strong>mega influencers are not as expensive as the industry mythology suggests</strong>. A median of $2,727 per deliverable is a real number, but it is not the $50,000 figure that gets thrown around. Those headline fees exist, but they are not the typical transaction.</p> <h2>Finding 2: The cost-per-view result nobody expects</h2> <p>Here is where the conventional wisdom breaks.</p> <table style="width:100%;border-collapse:collapse;margin:20px 0;"> <thead> <tr style="background-color:#064250;color:#ffffff;"> <th style="text-align:left;padding:10px;">Creator tier</th> <th style="text-align:right;padding:10px;">Median cost per view</th> <th style="text-align:right;padding:10px;">Views per follower</th> </tr> </thead> <tbody> <tr><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Nano</strong> (under 10K)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$0.13</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;"><strong>0.199</strong></td></tr> <tr style="background-color:#f4f7f6;"><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Micro</strong> (10K–50K)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$0.14</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">0.046</td></tr> <tr><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Mid</strong> (50K–250K)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$0.19</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">0.020</td></tr> <tr style="background-color:#f4f7f6;"><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Macro</strong> (250K–1M)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$0.10</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">0.015</td></tr> <tr><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Mega</strong> (1M+)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;"><strong>$0.07</strong></td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">0.011</td></tr> </tbody> </table> <p><strong>If you are buying reach, big creators are cheaper.</strong> Mega influencers delivered views at roughly 7 cents each — about half the cost of a nano influencer's 13 cents. Macro creators came in at 10 cents.</p> <p>This runs directly against the standard claim that small creators are the better buy. On raw reach economics, they simply aren't. Scale has real efficiency, and pretending otherwise doesn't survive contact with the data.</p> <p>But look at the right-hand column, because it's the other half of the story. <strong>Nano influencers generated views equal to 19.9% of their follower count. Mega influencers managed 1.1%.</strong> That's an <strong>18x difference</strong> in how far a creator's content travels relative to the size of their audience.</p> <p>Put plainly: a nano creator with 5,000 followers routinely does numbers that a follower count alone would never predict. Their content escapes their audience. A mega creator's largely doesn't — it reaches a fraction of the people who already follow them.</p> <h2>Finding 3: On engagement, the small creators win — clearly</h2> <p>Views are not the point. Almost nobody runs a creator campaign because they want people to <em>look</em> at something. They want a comment, a save, a share, a click, a purchase.</p> <p>So we ran the same analysis on cost per engagement.</p> <table style="width:100%;border-collapse:collapse;margin:20px 0;"> <thead> <tr style="background-color:#064250;color:#ffffff;"> <th style="text-align:left;padding:10px;">Creator tier</th> <th style="text-align:right;padding:10px;">Campaigns</th> <th style="text-align:right;padding:10px;">Median cost per engagement</th> <th style="text-align:right;padding:10px;">Engagement per view</th> </tr> </thead> <tbody> <tr><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Nano</strong> (under 10K)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">131</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$3.11</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;"><strong>4.6%</strong></td></tr> <tr style="background-color:#f4f7f6;"><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Micro</strong> (10K–50K)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">281</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;"><strong>$3.05</strong></td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">4.3%</td></tr> <tr><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Mid</strong> (50K–250K)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">439</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;"><strong>$7.07</strong></td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">2.9%</td></tr> <tr style="background-color:#f4f7f6;"><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Macro</strong> (250K–1M)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">400</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$4.39</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">2.6%</td></tr> <tr><td style="padding:10px;border-bottom:1px solid #ddd;"><strong>Mega</strong> (1M+)</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">53</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$5.00</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">3.5%</td></tr> </tbody> </table> <p><strong>Micro influencers buy engagement at $3.05. Nano at $3.11. Mega at $5.00. The mid tier at $7.07.</strong></p> <p>So the micro-influencer thesis is real — it was just always described sloppily. Small creators are not cheaper at buying eyeballs. They are <strong>roughly 40% cheaper at buying actions</strong>, and their audiences engage nearly twice as hard per view (4.6% versus 2.6% for macro).</p> <p>That distinction matters enormously for your brief. Awareness campaign? The maths favours a bigger creator. Trying to drive trial, sign-ups, comments, saves, or anything resembling intent? The small creators are the efficient buy, and it isn't close.</p> <figure style="margin:28px 0;"> <img src="https://s3.amazonaws.com/opensponsorship/profile/8e729925-e0d7-49e0-a4df-b9be1681fcec.png" alt="A barbecue creator on the OpenSponsorship roster - creator marketing now reaches far beyond sport into food, wellness and lifestyle niches" style="max-width:100%;height:auto;border-radius:6px;" /> <figcaption style="font-size:14px;color:#555;margin-top:8px;"><em>Niche fit beat follower count in every cut of our data. Creators booked inside the subject they already post about consistently outperformed those booked outside their lane.</em></figcaption> </figure> <h2>Finding 4: The 50K–250K dead zone</h2> <p>This is the finding we didn't expect, and the one we'd encourage you to act on fastest.</p> <p>The mid tier — creators with 50,000 to 250,000 followers — posted the <strong>worst cost per view of any tier ($0.19)</strong> and the <strong>worst cost per engagement of any tier ($7.07)</strong>. Simultaneously. Across 513 campaigns, which makes it our second-largest sample and therefore not a fluke.</p> <p>They are caught in the middle. They have started charging like established creators — a median $417 per deliverable, triple the nano rate — but they have not yet acquired the distribution that makes macro and mega creators efficient at reach. And they have already lost the intimacy that makes nano and micro creators efficient at engagement.</p> <p>They are too expensive to be cheap and too small to be efficient. If you are paying mid-tier rates, this is the single most likely place your budget is leaking.</p> <p>We'd flag one honest caveat: this tier is where a lot of "safe" booking happens. The 50K–250K creator looks credible in a deck. It has a real audience, a tidy grid, a plausible media kit. It <em>feels</em> like the responsible choice. The data says it's the expensive one.</p> <h2>Finding 5: Big deals are volatile, not just inefficient</h2> <p>We also cut the data by what was spent per deliverable, ignoring follower count entirely.</p> <table style="width:100%;border-collapse:collapse;margin:20px 0;"> <thead> <tr style="background-color:#064250;color:#ffffff;"> <th style="text-align:left;padding:10px;">Spend per deliverable</th> <th style="text-align:right;padding:10px;">Campaigns</th> <th style="text-align:right;padding:10px;">Median cost per view</th> </tr> </thead> <tbody> <tr><td style="padding:10px;border-bottom:1px solid #ddd;">Under $500</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">957</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;"><strong>$0.10</strong></td></tr> <tr style="background-color:#f4f7f6;"><td style="padding:10px;border-bottom:1px solid #ddd;">$500 – $1,000</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">271</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$0.22</td></tr> <tr><td style="padding:10px;border-bottom:1px solid #ddd;">$1,000 – $2,500</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">206</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$0.22</td></tr> <tr style="background-color:#f4f7f6;"><td style="padding:10px;border-bottom:1px solid #ddd;">$2,500 – $7,500</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">78</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">$0.24</td></tr> <tr><td style="padding:10px;border-bottom:1px solid #ddd;">Over $7,500</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;">15</td><td style="text-align:right;padding:10px;border-bottom:1px solid #ddd;"><strong>$0.41</strong></td></tr> </tbody> </table> <p>Deals over $7,500 cost <strong>4x more per view</strong> than deals under $500. But the median understates the real problem, which is <strong>variance</strong>.</p> <p>Within that top band, the 25th percentile came in at a superb <strong>$0.065 per view</strong> — and the 75th percentile at <strong>$1.18</strong>. That is an eighteen-fold spread inside a single spend band. Some big deals are the best money you'll spend all year. Others cost more than twenty times what a sub-$500 campaign costs for the same view.</p> <p>Small campaigns aren't just cheaper. They're <em>predictable</em>. A big deal is a bet; a portfolio of small ones is a plan. Note that this band holds only 15 campaigns — the direction is consistent, but treat the precise figure as indicative rather than settled.</p> <h2>What we'd actually tell you to do</h2> <p><strong>Don't spend less. Spend it differently.</strong> This is not an argument for cutting influencer budgets — it's an argument about allocation. The same money, distributed differently, buys measurably more.</p> <ol> <li><strong>Match the tier to the job.</strong> Reach and awareness: go bigger, the CPV maths supports it. Engagement, trial, or conversion: go small, where you're buying actions 40% cheaper.</li> <li><strong>Interrogate every mid-tier booking.</strong> The 50K–250K band is our worst performer on both metrics. If you're booking there, make sure it's for a specific reason — a genuine audience fit — and not because the follower count looked respectable.</li> <li><strong>Treat one big deal as a bet, not a plan.</strong> If you're spending over $7,500 on a single deliverable, understand you're buying variance. Balance it with a portfolio that isn't.</li> <li><strong>Book creators inside the subject they already talk about.</strong> Across our data, the campaigns that missed were consistently creators booked outside their lane. Niche fit beat follower count every time we looked.</li> <li><strong>Re-book your winners.</strong> Creators booked more than once outperformed their own first campaign. Familiarity with a product shows up in the content.</li> </ol> <h2>Caveats, honestly</h2> <p>Any benchmark that doesn't tell you its weaknesses isn't a benchmark, it's marketing. Ours:</p> <ul> <li><strong>Fees reflect cash paid, and exclude the value of gifted product.</strong> Where a campaign included product as part of the compensation, true cost is higher than stated — which means the cheaper tiers are, if anything, flattered here.</li> <li><strong>Follower tiers use current follower counts</strong>, not the count at the time of posting. Fast-growing creators may sit in a higher tier than they occupied when the campaign ran.</li> <li><strong>The mega tier (53 campaigns) and the over-$7,500 band (15 campaigns) are small samples.</strong> They're directionally consistent, but they carry less weight than the nano, micro and mid figures.</li> <li><strong>This is our data, not the industry's.</strong> It reflects the brands, categories and creators that work with us — heavily weighted toward sports, wellness, food, and lifestyle. Your category may behave differently.</li> <li><strong>Views accumulate.</strong> Figures were pulled in July 2026; posts continue to gather views after measurement, which makes these numbers conservative.</li> </ul> <h2>Frequently asked questions</h2> <h3>How much does a nano influencer cost?</h3> <p>In our data, a median of <strong>$134 per deliverable</strong>. Nano influencers — creators with under 10,000 followers — are the cheapest entry point in creator marketing by a wide margin, costing roughly 5% of what a mega influencer charges.</p> <h3>Are micro influencers worth it?</h3> <p>For engagement, yes, decisively. Micro influencers (10K–50K followers) delivered engagement at <strong>$3.05 each</strong> versus $5.00 for mega influencers and $7.07 for the mid tier — roughly 40% cheaper. For pure reach, no: larger creators deliver views more cheaply.</p> <h3>What is a good cost per view for influencer marketing?</h3> <p>Across 1,527 campaigns our overall median sat between <strong>$0.10 and $0.24 per view</strong>, depending on spend band. Anything under about $0.15 is strong. Over $0.40 and you should be asking what you're paying for.</p> <h3>Do nano influencers get more engagement?</h3> <p>Yes. Nano creators saw <strong>4.6% of viewers engage</strong>, compared with 2.6% for macro creators — roughly 1.8x higher. They also generate views equal to <strong>19.9% of their follower count</strong>, versus 1.1% for mega influencers.</p> <h3>Is it better to hire one big influencer or several small ones?</h3> <p>It depends on the goal. One large creator is cheaper per view and better for awareness. Several small creators are cheaper per engagement, far more predictable, and better for driving action. For most performance-oriented briefs, the portfolio wins.</p> <h2>Related reading</h2> <ul> <li>Working with athletes specifically? See our breakdown of <a href="https://opensponsorship.com/blog/how-much-does-athlete-sponsorship-cost">how much athlete sponsorship costs</a> — the same pricing question, applied to sport.</li> <li>For the wider picture on where creator and athlete marketing is heading, read the <a href="https://opensponsorship.com/learn-more/state-of-athlete-marketing-2027">State of Athlete Marketing report</a>.</li> <li>For a worked example of a real campaign built around cultural moments, see our <a href="https://opensponsorship.com/blog/america-250-brand-activation-playbook">brand activation playbook</a>.</li> </ul> <h2>Work with creators who actually perform</h2> <p>OpenSponsorship is an end-to-end tech-enabled agency connecting brands with more than 15,000 athletes and creators — across every sport, and a long way beyond it. Recipe developers, longevity and wellness creators, comedians, pitmasters, and Olympians all sit on the same roster.</p> <p>Every number in this study comes from campaigns that ran on our platform, which means we can tell you what a creator in your category is likely to cost and likely to deliver before you commit a budget to it.</p> <p><a href="https://meetings.hubspot.com/ishveen/marketing-emails-2025"><strong>Book a call to talk through your creator strategy →</strong></a></p> <p><em>Methodology: 1,527 completed paid deliverables from Accepted deals created between 1 January 2025 and 30 June 2026, each with a tracked view count above 100 and a recorded fee of $50 or more. Medians reported throughout. Data pulled July 2026. Study by OpenSponsorship.</em></p>

July 15, 2026

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Ingredient Branding Done Right: How Immunotec Made Glutathione Mainstream

Glutathione has become one of the most talked-about molecules in wellness — the “master antioxidant” that shows up in podcasts, longevity conversations, and the supplement aisle alike. But behind that mainstream moment is a brand that has spent decades making glutathione credible: Immunotec. This is the story of how OpenSponsorship helped Immunotec turn that scientific authority into everyday consumer demand — and a real-world example of what ingredient branding looks like when it’s done right.

July 13, 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

America's 250th Birthday: The Brand Activation Playbook for 2026

2026 is the biggest year in American sports history

On July 4, 2026, the United States turns 250. The Semiquincentennial — America250 — isn't a single day; it's a Congress-chartered, yearlong national celebration running from Memorial Day 2025 through the end of 2026, with signature events in New York, Philadelphia, Washington, DC and Main Streets across the country.

July 1, 2026

AccessoriesActivewearApparelFashionFitness & PerformanceFood & DrinkHealth & WellnessHome LifeCarsTechnologyFishingTravel

Pre-Packaged Projects

Social Media Deal

1 post & 1 story with the Antron Brown promoting your product.

$12,000
User Generated Price
Sign up to start an offer

Brand Ambassador Deal

Long-term deal involving appearances, photoshoots, social media and more.

$108,000
Estimated Price
Sign up to start an offer

Appearance Deal

Have Antron Brown make a live appearance at your next event

$18,000
Estimated Price
Sign up to start an offer

Custom

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Frequently asked questions

Brands can sponsor Antron Brown on OpenSponsorship by creating a free account, browsing Antron Brown's profile, and sending a sponsorship proposal for social posts, appearances, or integrated campaigns. OpenSponsorship handles messaging, deliverables, and deal terms in one platform so you can connect directly with this athlete.

Antron Brown is listed on OpenSponsorship and available for brand sponsorships. Brands can review campaign packages, audience details, and pricing on this profile, then submit a proposal to start a partnership with this athlete.

According to OpenSponsorship, estimated pricing to sponsor Antron Brown starts at $12,000 for a social media post, $18,000 for a appearance and $108,000 for a brand ambassador campaign. Final rates depend on deliverables, usage rights, and campaign scope. Sign up on OpenSponsorship to view packages and send a proposal.

According to OpenSponsorship, Antron Brown's audience includes 30K+ Tiktok followers, interests including Accessories, Activewear, Apparel, Fashion, Fitness & Performance, and more. Brands can use this profile to evaluate reach, content niche, and sponsorship fit before sending a proposal.

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Antron Brown and Matt Hagan among winners at Super Grip NHRA Thunder Valley Nationals June 14 at historic Bristol Dragway - Bristol Motor Speedway

June 14, 2026

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Charlotte Hornets' Brandon Miller, NHRA drag racer Antron Brown inspire each other by pushing the pace - Andscape

April 14, 2026

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Antron Brown Makes Early Exit at Inaugural NHRA Potomac Nationals - Drag Illustrated

June 1, 2026

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NHRA Top Fuel Bristol winner Antron Brown dedicates Wally to the late Kyle Busch - WJHL

June 15, 2026

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History making drag racer Antron Brown taking part in inaugural Maryland race - WBFF

May 29, 2026

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Antron Brown Breaks Kalitta Hold on NHRA Top Fuel Class at Bristol - Autoweek

June 14, 2026

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