NFL Sponsorship - Sponsor Football Athletes & Influencers (page 350)
NFL and football reach the largest sports audience in the United States, where posts run $870 to $4,000 and athletes average 84K followers. The roster runs from active stars like Tyreek Hill and Travis Kelce to post-career household names like Rob Gronkowski and Odell Beckham Jr, but most of the 4,696 athletes are college and regional pros you can book at local rates, and roughly 83% are based in the US. Browse 4,696 football athletes and influencers open to brand partnerships on OpenSponsorship.
Why sponsor NFL/Football athletes on OpenSponsorship
From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.
4,611 athletes
Browse and filter nfl/football athletes on OpenSponsorship — audience, location, platform, and more.
Typical social post range
$890–$4,100 among creators in this list (from listed pricing).
Average audience size
About 84K followers on average across this list — use filters to go bigger or smaller.
Strongest platform
Instagram leads this category.
Top markets
United States, Canada, Germany.
7x average ROI
Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.
Most football athletes on OpenSponsorship price a single social post between $870 and $4,000, with the top of that range set by Super Bowl names and active stars. Final rates depend on the deliverables, usage rights, and exclusivity you ask for, and every profile lists its own pricing so you can compare before you message or contract. The deeper niche and local tiers, which make up the bulk of the roster, typically come in well under that ceiling.
Instagram is the core channel with 4,121 of the 4,696 athletes active there, followed by TikTok at 415 and YouTube at 71. The audience is overwhelmingly American, which makes this the strongest category for brands selling to US households. Engagement climbs through the NFL season from September into the February Super Bowl, with extra spikes around the spring draft and the college bowl slate.
Sportswear, quick-service food, beverage, automotive, and consumer tech are the established verticals, and football is also one of the largest categories for sportsbooks and fantasy apps given how much betting now surrounds the NFL. Common formats are Instagram posts and Reels, TikTok videos, game-day and tailgate content, and appearance or autograph deals. Brands tend to plan activations around the season opener, the playoffs, and Super Bowl week.
Use the location filters to target athletes by country, state, or city. The roster is about 83% US-based, with 3,876 athletes in the United States followed by Canada and the United Kingdom, so you can build a campaign around one metro, a home team's fanbase, or a specific college program's region. This local depth is what sets football apart from smaller sports categories, where regional targeting runs thin fast.
The average following is about 84K, but that number is pulled up by a handful of stars with millions of followers. In practice the category is mostly mid-market: 2,443 athletes sit in the niche band and 1,583 in the local band, so more than 4,000 of the 4,696 profiles are reachable, engaged accounts rather than national names. Another 544 are regional, 71 national, and 55 carry international or global reach.
Create a free athlete profile, connect your social accounts, and set your own rates. Brands can then find you through search and filters, or you can pitch their open campaigns directly, with no agent required. It works whether you are an active pro, a college player, or retired from the game, and a complete profile with current follower data and clear pricing draws the most interest.
Tanzel Smart
Tyrice Richie
Collin Eaddy
Justin Houston
Desmond Bryant
Aaron Olivares
Joe Licata
Joel Klatt
Chris Petersen
Keaton Upshaw
Damani Harrison
Matt Flynn