OpenSponsorship
OpenSponsorship

Beauty Sponsorship - Sponsor Beauty Influencers (page 167)

Beauty is the original influencer-marketing category, where creators average 231K followers and command top rates at $770 to $8,600 a post. The 3,600+ roster spans makeup artists, skincare and haircare voices, and crossover names like Addison Rae and Lauren Jauregui, with TikTok unusually strong here for tutorials and get-ready-with-me content alongside Instagram's polished grids. Browse 3,671 beauty creators open to brand partnerships on OpenSponsorship.

Top Beauty creators ranked by followers
NameFollowersEngagement
Alex Schlopy profile photoAlex Schlopy
13.4K191
Jahnetta Jones profile photoJahnetta Jones
13.4K399
Devin Bagley profile photoDevin Bagley
13.3K91
Haylee Boverman profile photoHaylee Boverman
13.3K278
Sophia Groth profile photoSophia Groth
13.3K778
Kevin Bauman profile photoKevin Bauman
13.3K3.2K
Elena Oglivie profile photoElena Oglivie
13.3K771
Aerin Song profile photoAerin Song
13.3K177
Taquan Mizzell Sr. profile photoTaquan Mizzell Sr.
13.3K392
Nura Muhammad profile photoNura Muhammad
13.2K462
Max Martínez profile photoMax Martínez
13.2K71
Shea Bonacci profile photoShea Bonacci
13.2K3.2K

Why sponsor Beauty creators on OpenSponsorship

From discovery to signed deliverables, brands use OpenSponsorship to run measurable creator campaigns with less overhead. Here is how this category stacks up — plus platform-wide benchmarks from 2,500+ brand users and 25,000+ creator profiles.

  • 3,668 creators

    Browse and filter beauty creators on OpenSponsorship — audience, location, platform, and more.

  • Typical social post range

    $960–$8,700 among creators in this list (from listed pricing).

  • Average audience size

    About 248K followers on average across this list — use filters to go bigger or smaller.

  • Strongest platform

    Instagram leads this category.

  • Top markets

    United States, United Kingdom, Canada.

  • 7x average ROI

    Brands use OpenSponsorship for discovery, proposals, and contracts — 8,000+ deals across 40+ countries.

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Connect with more Beauty creators on OpenSponsorship

Sign up to message Beauty creator

Frequently Asked Questions

Posts from beauty creators on OpenSponsorship typically run $770 to $8,600, the highest band of any non-sports category on the platform. Beauty rates sit higher because the audiences convert: tutorials and routines show a product in use and drive measurable purchases. Across 3,671 profiles you can still find niche and local creators priced well below that band, and every profile lists its own rates.

Instagram leads with 3,503 creators, but TikTok is unusually strong for this category at 974, carrying tutorials, get-ready-with-me clips, and the 'TikTok made me buy it' product discovery beauty brands chase. YouTube covers 182 creators doing long-form reviews and routines. The audience is more US-concentrated than fashion or travel, so platform mix matters more than geography for most campaigns here.

Cosmetics, skincare, haircare, fragrance, beauty tools and devices, and direct-to-consumer beauty brands are the core sponsors, with salons and retailers close behind. Formats are demonstration-led: tutorials, routines, before-and-after, hauls, PR-box unboxings, affiliate codes, and ongoing ambassador deals. OpenSponsorship runs this self-serve, the alternative to a beauty influencer agency, which carries the most expensive cost-per-click of any agency search in this space.

The roster is the most US-concentrated of the major non-sports categories, with 2,803 creators in the United States and the United Kingdom (91) and Canada (87) as smaller secondary markets. You can filter by country, state, or city, which matters for salons, regional retail launches, and local beauty brands that need a creator whose audience shops nearby. New York and Los Angeles are the deepest city-level pools.

The average following is about 231K, the highest of the major non-sports categories, but the roster still skews toward smaller creators. The niche tier holds 1,611 profiles and the local tier another 1,108, so about 2,700 of the 3,671 creators sit in the high-engagement micro range. Above that, 154 are national, 122 international, and 49 are global names with audiences in the millions.

Create a profile, connect your social accounts, and set your rates. Brands searching the beauty category can find you directly and send proposals without an agent in between. A complete profile with current metrics, clear pricing, and a defined lane helps, whether you focus on makeup artistry, skincare, haircare, or fragrance.
Beauty Sponsorship - Sponsor Beauty Influencers · Page 167