Athlete sponsorship costs vary widely depending on the athlete's following, sport, and the type of deal. Here's a quick guide:
By athlete tier:
Nano (1k–10k followers): $100–500/post, or product only
Micro (10k–100k followers): $500–2,500/post
Mid-tier (100k–500k followers): $2,500–10,000/post
Pro / macro (500k+ followers): $10,000+
Cash vs. product:
You can sponsor athletes with cash, product, or a combination. Many micro-athletes accept product-only deals — especially if they genuinely use your product. Higher-profile athletes typically require cash compensation.
What you get:
Each athlete's profile on OpenSponsorship shows their follower count, engagement rate, sport, and deal preferences. You'll know what you're getting before making an offer.
Most brands starting out see strong results in the $2,000–$5,000/month range, working with 3–5 micro-athletes simultaneously.
Want the full breakdown? Read our blog post.